Nominations for the sixth annual PMA-Produce Plus Marketer of the Year Award, which recognises outstanding achievement in the marketing of fresh fruit, flowers and vegetables in Australia and New Zealand, are now open.
Have you got a winning marketing campaign? If you or someone you know has shown excellence in fresh fruit, vegetable or floral marketing over this past year then it’s time to earn due recognition.
Celebrating outstanding achievement in the marketing of fresh fruit, vegetables and flowers in Australia and New Zealand, the PMA-Produce Plus Marketer of the Year Award 2017 will be presented at the inaugural Hort Connections conference and trade show in Adelaide on 15-17 May.
The Marketer of the Year Award is open to any individual or team member who has shown excellence in the marketing of fresh fruit, vegetables or flowers in Australia or New Zealand in the past year.
Freshmax Group marketing manager Matthew Crouch scooped the 2016 award for his work on the ‘Sumo Citrus brand awareness campaign’, using traditional and digital media as well as in-store tastings, to raise awareness and increase consumption of the Freshmax proprietary citrus.
“This is a fantastic opportunity for marketers to gain industry-wide recognition, not only for their businesses and their products, but also for their personal efforts,” said Renee Harrison, Marketing Manager of PMA A-NZ.
“Marketing plays such a vital role throughout the value chain and we’ve enjoyed covering some excellent examples of fresh fruit and vegetable marketing in Produce Plus over this past year,” said Gabrielle Easter, Editor of Produce Plus. “Competition for this award has been increasing each year and we’re looking forward to receiving some great nominations for the 2017 Marketer of the Year Award.”
Entries close 31 March 2017
Self-nominations and nominations by third parties are welcome. Submit an entry for the 2017 Marketer of the Year Award at: www.pma-anz.com/MOYA